These tips were inspired by a video from George McConnell.
In a recent YouTube video, George McConnell outlined the six key elements that separate broke creators from seven-figure online entrepreneurs. If you’re ready to turn AI into a money-making machine, this guide summarizes his approach. Consider applying his methods to your business to improve your results.
✅ 1. Task — Start with Verbs That
Make You Money
Don’t ask ChatGPT to “help” you. Tell it what to do.
Bad prompt:
“Help me describe my t-shirt.”
Good prompt:
“Write an email that promotes my new sarcastic raccoon
t-shirt and gets my audience to click and buy.”
Always lead with a money-driven action verb like:
- Create
- Sell
- Convince
- Increase
- Generate
✅ 2. Context — Feed ChatGPT the
Full Story
AI is only as smart as the context you provide. Treat it
like a skilled copywriter—don't leave it guessing.
Example:
“I’m selling a digital budgeting spreadsheet for single moms
who feel overwhelmed with bills. It costs $12 and includes a free video
tutorial. Write me a Facebook ad that highlights the value and gets clicks.”
Provide details like:
- Your
product
- Your
audience
- Their
pain points
- Your
price
- What
makes your offer unique
✅ 3. Provide An Example to AI — Show What “Good”
Looks Like
Be sure to give AI, such as ChatGPT, a framework or example it can use to write
like a pro.
Example with framework:
“Use the PAS (Problem-Agitate-Solution) framework to write a
sales email for my $29 Canva template bundle for Etsy sellers. Focus on saving
time and increasing sales.”
Better yet, provide your own writing sample:
“Here’s an email I wrote. Rewrite it in my voice but make it
punchier, more persuasive, and add urgency.”
✅ 4. Persona — Tell It Who to
Think Like
You want your AI to act like a veteran, not a rookie. Assign
it a role.
Example:
“Act like a top Etsy seller who crushes it with digital
planners. Explain why this $9 listing is a must-have impulse buy.”
Or even more specific:
“Act like George McConnell, who sold over 800,000 products
on Etsy. Sell this $12 meal planner in his voice.”
This helps ChatGPT adopt the mindset that delivers sales, not
just copy.
✅ 5. Format — Structure Matters
Structure = clarity = conversions. Don’t let ChatGPT ramble.
Be clear:
“Format this as a 3-paragraph email with a subject line,
preview text, and a strong CTA.”
Other examples:
- “List
10 headline options focused on speed and simplicity.”
- “Convert
this testimonial data into a table of pain points, objections, and
desires.”
When you define the shape, you control the outcome.
✅ 6. Tone — Set the Right
Emotional Hook
Tone makes it resonate. Don’t just say “make it friendly” or
“human.”
Try this instead:
“Write this as a successful entrepreneur sharing his secret
playbook—be bold, real, and inspiring.”
Or:
“Use the tone of a trusted hype man—high-energy, fun,
persuasive.”
Want tone ideas? Prompt:
“I’m selling a $27 T-shirt to cold leads. I want to sound
trustworthy, exciting, and confident. What are 5 tone descriptors I should use
in every prompt going forward?”
Use those tone words in all future prompts for consistent
branding.
💰 Example Prompt That
Pulls In Cash
Here’s a full, real-world example from George McConnell,
broken down for your own use:
Prompt:
Act like a digital marketing expert who has helped
creators sell over 100,000 products online. I’m launching a $20 coffee mug with
a sarcastic quote for caffeine lovers. My audience is mostly women aged 25–45
who love humor, espresso, and make frequent impulse purchases. Use the PAS
framework to write a two-paragraph sales email that drives urgency and makes
them laugh. Format this with a subject line, preview text, body, and CTA. The
tone should be confident, casual, and results-driven. Provide two different
versions for A/B testing. Also, I’ll attach an image of the mug for reference.
➡️ Be sure to actually include
the mug photo and any other key details (target audience interests, unique
product benefits, etc.).
🚀 Final Advice: Stop
Asking. Start Commanding.
According to George McConnell, the difference between a
broke creator and a six-or-seven-figure entrepreneur is simple:
Broke creators ask questions. Wealthy creators give clear,
direct instructions.
So the next time you use ChatGPT (or the AI you select), don’t
treat it like a vague brainstorming partner. Treat it like your top-earning
team member. Give it the exact playbook for success.
I hope you've enjoyed these tips. Best wishes for your business success.
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